Proper Streetwear

More Than a Brand—A Movement

Founded in Sydney, Australia, Proper Streetwear is the brainchild of Dimitri Stepanyan, an entrepreneur driven by a passion for urban fashion and self-expression. Built for those who dare to be different, Proper Streetwear is more than just clothing—it’s a lifestyle, a statement, and a culture that represents authenticity, confidence, and individuality.

The Vision Behind Proper Streetwear

Dimitri Stepanyan saw a gap in the market—a need for a streetwear brand that speaks to the next generation of trendsetters, creatives, and go-getters. Inspired by the energy of Sydney’s street culture, global fashion trends, and a relentless pursuit of quality, Proper Streetwear was born.

Every piece is designed with purpose, blending premium materials with bold aesthetics that reflect the mindset of those who wear it. Whether you’re in the streets, at an event, or making moves in business, Proper Streetwear is about making a statement without saying a word.

Quality, Style & Identity

What sets Proper Streetwear apart?

✔️ Premium Craftsmanship – High-quality materials and attention to detail in every stitch.
✔️ Timeless Designs – Street-inspired, trendsetting apparel that stands the test of time.
✔️ A Culture, Not Just Clothes – Worn by artists, entrepreneurs, and creatives worldwide.

Proper Streetwear isn’t just about looking good—it’s about feeling empowered. Each collection embodies the grit, ambition, and originality that define the modern streetwear movement.

Join the Proper Streetwear Community

Dimitri Stepanyan has built Proper Streetwear as more than just a brand—it’s a platform for self-expression. From exclusive drops to limited-edition collaborations, the brand continues to push boundaries and redefine what it means to own your style.